Theory

Lee LeFever, in his Common Craft video Blogs in Plain English, makes three significant quotes of blogging:

Creates a personal kind of news that appeals…
As followers of Christ we realize the “Good News” (Romans 1:16) has already been created.  It is an appealing message revealed to mankind.  However, God’s plan included each individual disciple sharing that message with those they came in contact with.  Sharing what Christ has done in your life is personal.  Did you know that around 71% of people in the Buster generation who came to a relationship with Christ report that their decision was most strongly influenced by an individual?*  Blogging facilitates development of individual relationships and opens doors for personal evangelism.

Gives the Power of the Media
One half of all internet users are reported as reading blogs.**  That brings the potential audience in the US to around 100 million people.  At no other time in history could an individual publish something and potentially connect with so many people so quickly.  The ability to integrate blogging with social media increases that number significantly.  Without investing millions of dollars, blogging provides a tool to both connect and deliver the most important message ever known.

There is likely a group of people out there that want to hear what you have to say.
While it may not seem like there are people out there who genuinely care, the statistics show otherwise.  There are people craving forgiveness of their faults, salvation from their life and an eternal fulfilling relationship.  Blogging provides an avenue to those people.  How will they respond if they never hear?

In response to these facts, Church Blog Theory has developed 3 goals aimed at harnessing this power with the purpose of engaging the internet for the glory of God.

1. Put the truth on the internet so that people can find it.
2. Use your blog as a springboard for one-to-one evangelism.
3. Utilize and facilitate the blog’s ability to be an encouragement to your brothers and sisters in Christ.

While goals one and three are the natural products of a sincere, Biblical, faith-based blog, the primary priority should always focus on making personal connections and establishing spiritual friendships for the express purpose of sharing the message of Christ.

The tools have been provided, the message has been revealed and the clock is ticking…what are you going to do with it?

*Kinnaman and Lyons, UnChristian (Grand Rapids: Baker Books, 2007), 70.

** eMarketer (May 2008.)